The way I found this brand was crazy, man; real universal alignment shit. I had been looking at AUTHNTC, the Las Vegas-based streetwear brand, for a while. A couple months ago I hosted a listening party for my homie Caterpillar Jones. He’s from North Carolina, but he’s also lived in Vegas. While we were at the listening party, we started talkin’ streetwear (cause that’s what fresh niggas do), then AUTHNTC was naturally brought up in the conversation; I took that as a sign that I needed to reach out. One thing I love the most about AUTHNTC is the brand’s identity; they really care about their image and it’s apparent. In this interview I got to speak with Miah M., Co-Owner of AUTHNTC, about their popular “God The Plug” design, their recent pop-up shop, their level of exclusivity with limited pieces and a couple other dope topics.
King Phill: Are you guys fairly new or you’ve been around for a couple years?
Miah M.: I wouldn’t say we’ve been around, nor would I say we’re new. We’ve been at it for four years now, but only now are people getting to know us and are we getting more exposure.
King Phill: Did you guys come out of the gate with that identity we spoke on earlier or did it take those four years to really build out and craft an identity for Authntc?
Miah M.: We wanted the brands image to come naturally. We wanted it to be personal and reflect our own lives and likings. I wouldn’t say it took us four years to craft our identity; it took us four years to try to master our identity.
King Phill: I can’t put a distinct finger on the identity of the brand, but I love it; Authntc puts a certain energy in the air with it’s pieces. What do you feel the brand’s identity is?
Miah M.: You’ve seen that guy who knows how to skate really well, but knows how to dress really well too? Let’s just say a skate rat who’s wearing Saint Laurent or whatever; that’s Authntc. It’s where the street/urban culture meets the couture/luxury culture.
King Phill: It looks like the “God The Son. God The Father. God The Plug.” design garnered a lot of attention for the brand; all the pieces with that design look pretty ill. What’s the concept behind that design?
Miah M.: Thank you! Many might not know, but I come from a religious background; I grew up in church. Over the past year, I’ve realize God is the plug. Not only have I seen him grant prayers in my own life, but I’ve herd of many people thanking him for what he has done. The holy trinity is also one that many are aware of when it comes to Christianity. It just felt right putting the two together when we were creating the design.
King Phill: What’s the concept behind the “As I Overcome” collection? Where’d the name come from?
Miah M.: As I overcome, is prayer. “Help us overcome the trials and tribulations in this life. For this is the land where we dance with the devil. As I overcome, let me be the wolf who leads wolves not a pack of sheep. For this is my prayer, Let us come into the palace to rest… we have become nothing but damaged goods.” It’s a prayer for help and guidance to overcome; that is where the name of the capsule collection comes from, “as I overcome.”
King Phill: How did the Pop-Up Shop & release event go?
Miah M.: Our recent pop up/event released went well! A good amount of people came out and showed love. It was very humbling for us!
King Phill: Nice, the setup looked dope on Instagram. What imagery were you going for with that installation?
Miah M.: Thank you, I appreciate that! The installation was conceptualized to hopefully duplicate the same environment that a person would see if he or she visited the courtyard of a mental institution. That explains the TV set up, chess board game in the middle of the room and hand-painted pieces such as the “counting days” piece.
King Phill: I’ve also noticed Authntc hasn’t released any collabs. Are there any on the works or you guys just plan to not do any?
Miah M.: Yes, no collaboration projects yet nor do we plan to do any soon. Right Now we are concerned on personal growth.
King Phill: A lot of brands take that route; it’s always important to get yourself straight before you throw anyone or anything else into the equation. Are you open to collabs in the future?
Miah M.: Of course! Donnie and I always talk about collaborations and the brands that we want to work with; it’s just a matter of time and planning.
King Phill: How do you feel about producing limited quantity pieces versus larger quantity pieces?
Miah M.: My co-owner Donnie and I always frowned at looking like everyone else. Finding yourself wearing the same thing as someone else just makes you feel less “cool.” Producing limited quantities helps produce the cool, exclusive factor in someone’s style. There is a greater value in exclusivity than in the mass produced.
King Phill: I definitely feel you on that. What are some of the most exclusive pieces you’ve released? I saw this ILL Native American skull vest on your IG; looks crazy.
Miah M.: Thank you! The “Dead Man” BDU Vest has not released yet! More info on that particular piece will be out soon to the public. All of our collections/releases are released in limited quantities. The most exclusive releases we had yet were the “God The Plug” coach jacket and our hand distressed & painted BDU jacket. We got so many people asking and emailing us if were going to restock anytime soon and we said no.